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Play movie. The 2009 master degree show from the School of Industrial Design at Lund University, Sweden. |
Anna Olstam/ Carl Nordenskjöld/ Cecilia Wahlberg/ Dan Nordlund/ Fredrik Hyltén-Cavallius/ Ingrid Louise Magnusson/ Jonna Backman/ Jacob von Matern/ Jaroslav Jurica/ Kajsa Ericsson/ Lena Brantmark/ Karl-Johan Hjerling/ Kristofer Eriksson/ Linn Källgren/ Oskar Daniel/ Maria Johansson/ Matilda Nordgård/Sofia Ohlsson/ Susanna Löfgren/ Snorri Valdimarsson/ Therese Broberg/ Tomas Johansson/ Semele Sangla/ Patrik Nilsson |
Snorri Valdimarsson. ![]() LOOKING GOOD A sustainable design strategy for Einarsson flyfishing In today’s massively populated markets where competition and a large number of competent brands compete for the attention of customers, it is essential to have a strong identity. For a small start up company to build that identity and to convey the message of the companies values can be difficult and in a situation where large scale advertisement and publicity will not be possible, the best way to put forth the message is through the products. This project aimed towards creating a design strategy for Einarsson flyfishing, a small Icelandic fly-fishing equipment company. The company has a strong sense for environmental responsibility and focuses on quality, performance and durability to produce long lasting high end fly-fishing equipment. The developed strategy needed to emphasize these values and the properties of the products. To define the basis for the design strategy look into the market for fly-fishing equipment offered an understanding of the customer and competing brands and analysis of design strategies of successful brands within and outside the fly-fishing market helped define what the elements of a design strategy are. The design strategy for Einarsson flyfishing was developed in close cooperation with the company, defining elements like form language, core values, target customer etc. To validate the design strategy a number of exemplary products were designed applying the design cues set forth in the strategy. ![]() ![]() Snorri Valdimarsson Presskit |